Miss Polo Universe Expands to the United States; Ricardo Santiago Soto, MBA Appointed National Director

Arts and culture

Buellton, Ca - January 8, 2026-- The prestigious global pageant circuit continues its international expansion with the official launch of Miss Polo Universe USA. This new national competition enters the American market under the leadership of newly appointed National Director Ricardo Santiago Soto, MBA, who has secured the exclusive franchise license from the Miss Polo Universe parent organization based in Dubai, UAE.

Miss Polo Universe USA

Miss Polo Universe is a premier international platform distinguished by its high-profile patronage and affiliation with the Royal Family in Dubai. The pageant focuses on the intersection of beauty, sportsmanship, and charitable advocacy, utilizing the "Sport of Kings" as a backdrop for empowering women globally.

"I am honored to bring this unique and prestigious modest platform to the United States," said Ricardo Santiago Soto. "Miss Polo Universe USA will not only celebrate the talent and intelligence of American women but will also foster international ties through the pageant’s unique cultural and royal heritage in Dubai."

Mr. Soto brings a wealth of industry expertise to the role. A veteran journalist, he has extensive experience covering the world’s most elite beauty competitions for Platforms International, including Miss Malibu USA, Miss California USA, Miss USA, and the Miss Universe pageant. In addition to his media background, Soto is the accomplished author of Platforms: Recognizing Your Talents and Furthering Your Cause, a book dedicated to pageantry, personal development, and leveraging one's influence for social good.

The inaugural Miss Polo Universe USA competition will seek to crown a representative who embodies elegance, purpose, and the spirit of global ambassadorship. The winner will go on to represent the United States on the international stage.

For more information regarding contestant applications, sponsorship opportunities, or media inquiries, please contact the national office.

About Miss Polo Universe:
Miss Polo Universe is an international modest pageant headquartered in Dubai, UAE. Under the patronage of members of the Dubai Royal Family, the organization promotes tourism, culture, and the sport of polo while providing a platform for women to advocate for charitable causes worldwide.

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